Over the years Keep It Secret Company has created many different brand names to bring the world or Japanese POP & Kawaii Culture to the youth of the UK. These Include subscription services, Events, Retail shops and a wholesale business.

  • Our mission is to bring the POP-Culture experience from the Streets of Harajuku & Shibuya, Tokyo. Directly to the youth of the UK!

    C.Cheung, CO-FOUNDER.
  • It's great to meet so many dedicated fans along with so many people experiencing fun and exciting alternative Pop-culture for the first time.

    M.Bayliss, CO-FOUNDER.
  • Keep It Secret is about taking on the world with Kawaii Pop style!.

    R.Wills, Graphic Designer.
  • Keep It Secret Company are a great company to deal with! The are our UK & European Distributors for our Fashion Company here in Tokyo.

    G.Kawashima, Manager, Galaxxxy, Tokyo.
  • I love working with Keep it Secret! The are so nice to work with and looked afer me whilst we were in London for MCM!

    U Kimura, Harajuku Fashion Model, Tokyo.
  • The company has an innovative approach to retail and have been working alongside them since 2012 on Animanga POP!, which has become the South West's Premier Anime show which is a delight!

    M.Allwood, Animangapop Co-Producer.
  • A great company to deal with. Worked well with them in expanding our reach to Europe

    Kishi, Tokyo Otaku Mode
  • Keep It Secret always provides a bright bubbly and colourful atmosphere that radiates kawaii pop culture! Having the opportunity to work as part of the team means that everyday is filled with new and exciting tasks to accomplish that it's hard to actually lable something so fun as work!!

    N.Kishibi, Sales & Social Media.

about us 2010-Present...

The Keep It Secret Company is based in the United Kingdom. We are specialists in the niche market of Japanese & Asian POP-Culture. The business was started back in 2010 when the Co-Founders realised there was a gap in the market for the type of products that the youth craved.


Who are backed up by all our amazing staff members and volunteers who make the company shine!

    Charlotte Cheung, Founder.

    Charlotte is a co-owner of the business & heads up the purchasing department.

    Telephone: +44 (0)1752 710048

    E-Mail: c.cheung@keepitsecretcompany.com

    Mark Bayliss, Manager.

    Mark acts as the general manager of the business as well as webmaster.

    Telephone: +44 (0)1752 710048

    E-Mail: m.bayliss@keepitsecretcompany.com

    Nami, Lead Graphic Designer.

    Nami is our Lead Designer and makes sure our brands graphics looks bright & vibrant at all times!

    Telephone: +44 (0)1752 710048

    E-Mail: nami@keepitsecretcompany.com

    Mike Allwood, Animangapop.

    Mike is the Co-Producer of the show with over 20+ years experience in this industry.

    Telephone: +44 (0)1775 529244

    E-Mail: mike@animangapop.co.uk

    TBA, TBA.


    Telephone: (0)1775 529244

    E-Mail: TBA

    TBA, TBA.


    Telephone: (0)1775 529244

    E-Mail: TBA


contact us


Keep It Secret Company,
HQ Building. 237, Union Street


+44 (0) 1752 710048